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Advancing Water Care Through Innovation and Connection: Highlights from the 2025 Solenis Aquanology Forum
At Discount Pool Mart, we’re always looking ahead—staying sharp on the latest in water care so our customers get the best solutions available. That’s why we were excited to attend the 2025 Solenis Aquanology Forum, held October 2025 in Destin, Florida. This annual event brought together top pool and spa dealers, innovators, and water care professionals for a powerful week of product launches, education, and industry collaboration.
Organized by Solenis, a global leader in sustainable water treatment technologies, the Aquanology Forum is designed to help dealers like us deepen our understanding of water care challenges and solutions—while also connecting us with the tools we need to better serve pool owners across the country. From hands-on classroom sessions to a sneak peek at new Sirona® products and there new parternship with BeatBot robotic cleaners, the event delivered both technical knowledge and practical strategies.
Whether it’s maintaining clarity in backyard pools or building safer, more efficient treatment solutions, Solenis continues to push the boundaries of what’s possible in this industry. And for us at Discount Pool Mart, attending this forum reinforced our commitment to bringing those innovations directly to our customers.
Lets take a look at some of the standout speakers and the inspiring work they’re doing to lead the next wave of water care.
David Gayeski of Solenis opens Aquanology 2025 with a message about long-term industry partnerships.
David Gayeski Opens the Aquanology Forum with a Focus on Partnership
One of the first to take the stage at the 2025 Aquanology Forum was David Gayeski, Associate Director of Sales at Solenis, a global leader in water treatment and hygiene solutions. Addressing a room full of pool and spa professionals, Gayeski kicked off the event by highlighting the strength of Solenis’ partnerships across the industry—many of which have spanned decades.
Solenis brings over 100 years of experience to the table, backed by a team of more than 16,500 employees operating in 160 countries. Their focus on sustainability, innovation, and performance-driven solutions has made them a trusted partner across multiple sectors, including residential and commercial pool care.
Gayeski’s opening remarks helped set the tone for the forum, reinforcing a message that resonated throughout the event: success in this industry is built not just on products, but on long-term collaboration and shared vision.
David Ryan of Solenis discusses sustainable water treatment innovation for residential, commercial, and industrial sectors.
David Ryan Spotlights Solenis’ Global Pool Care Leadership
David Ryan, Global Business President of Pool Solutions at Solenis, helped round out the leadership presentations at the 2025 Aquanology Forum. With years of executive experience guiding the company’s global pool care strategy, Ryan represents Solenis’ commitment to innovative solutions that serve both residential and commercial markets.
From backyard pools to large-scale waterparks, Solenis delivers high-performance chemistries and technologies designed to ensure cleaner, safer, and more efficient water systems. Their pool care portfolio includes trusted brands like Poolife, Baquacil, Sirona, and PristineBlue, providing essential products like sanitizers, algaecides, balancers, and oxidizers for millions of households and businesses around the world.
To explore these solutions and learn how Solenis supports water-intensive industries, visit Solenis Water Treatment Solutions.
Greg Howard, CEO of Carecraft, at the 2025 Solenis Aquanology Forum in Destin, Florida.
Industry Leadership Through Member-Driven Growth
Greg Howard, CEO of Carecraft, was among the featured speakers at the 2025 Aquanology Forum. As the leader of one of the most respected member-owned organizations in the pool and spa industry, Howard represents a network that prioritizes professionalism, quality, and long-term business development.
Carecraft today has evolved into a national organization of elite builders, retailers, and service providers who are invited to join based on strict standards for customer service, reputation, and craftsmanship.
Carecraft provides members with continuing education workshops, peer networking, and access to top-tier vendors. They help members deliver best-in-class service and products.
To learn more about Carecraft’s mission and membership, visit carecraft.com.
Three-time Olympic gold medalist Rowdy Gaines shares his story and vision while displaying his 1984 Olympic medal during the Solenis Aquanology Forum.
Rowdy Gaines Champions Water Safety with Step Into Swim
Olympic gold medalist Rowdy Gaines closed out the Solenis Aquanology Forum with a message rooted in perseverance and purpose. Now serving as Vice President of Partnerships & Development at the Pool & Hot Tub Alliance, Gaines leads the Step Into Swim initiative—dedicated to making swim lessons accessible to children in underserved communities.
Sharing his personal story, Gaines spoke about training for the Olympics only to have the 1980 Games canceled. Rather than walking away, he kept going, ultimately winning three gold medals in 1984. His message to the audience: don’t quit. In a changing industry, persistence matters.
Step Into Swim has helped more than 330,000 children learn lifesaving swim skills since 2012. Backed by industry partners like Solenis & Carecraft, the program funds free and low-cost lessons that reduce the risk of childhood drowning by up to 88%.
To learn more or support the mission, visit stepintoswim.org or donate directly here.
